Meet the Simply Luxe TeamProfessional Organizers in San Diego, Orange County & Los Angeles

Ryen Toft is the founder and CEO of Simply Luxe Organizing, a luxury home organizing and move management company serving San Diego, Orange County, and Los Angeles.

A San Diego native, Ryen has been organizing homes since 2012, when Simply Luxe began as a side hustle (the kind of side hustle that slowly takes over every closet in sight). She earned her undergraduate degree at Penn State and has completed a number of leadership and professional programs at UC San Diego, where she wrote the business plan for Simply Luxe. In 2019 she registered the company as an LLC and went full time. Since then she has grown Simply Luxe from a one-woman operation into a team of vetted professional organizers, with real, local teams in San Diego, Orange County, and Los Angeles.

Before Simply Luxe, Ryen built a background in estate management for elite homes in San Diego and Orange County. That experience shapes everything the team does: design-forward systems that consider the whole home, thoughtfully curated products, and a plan built around how each household actually lives. Ryen is still very hands-on, consulting, coaching, and sourcing products, and she is known for being patient, encouraging, and firmly committed to her clients' goals. Her mission is the same as it was on day one: help people declutter their lives and give them back their time.

Our values: Giving Back. Generosity is part of who we are. Simply Luxe donates up to 3% of profits each year to causes near and dear to our hearts, supporting women, kids and pets. We give in many ways, from donated organizing services and financial donations to products and auction or giveaway packages, and our team volunteers too. See how we give back.

You may have spotted Ryen on HGTV’s Christina on the Coast (the “Vacation Vibes” episode, 2023), on FOX 5 San Diego, where Simply Luxe has been the station’s resident organizing team for more than six years, or sharing organizing tips on CBS 8 and KTLA. Her advice has been featured in Real Simple, People, Cosmopolitan, Good Morning America, Martha Stewart, Homes & Gardens, House Beautiful, San Diego Magazine and The San Diego Union-Tribune, and a home Ryen and her team organized was featured in Vogue.

Ryen is also an upcoming guest on Getting Naked: The Podcast with Valerie Bertinelli.

Whether you are tackling one overflowing pantry or moving an entire household, Ryen and her team make the process calm, supportive, and (dare we say it) actually fun.

When she is not organizing, Ryen is traveling, fostering dogs, volunteering in her community, admiring bees, or at the beach with her two mini retrievers, Sugar (rescued from Mexico through The Animal Pad) and Honey (rescued from Phuket, Thailand, through Soi Dog Foundation and The Barking Lot, which work together), who have not yet mastered folding towels but remain excellent supervisors.

Award winning. San Diego Reader readers named Simply Luxe Best Home Organizers four years in a row, 2021 through 2024. In 2026, BizWeekly named Simply Luxe the Best Professional Organizing Company in Orange County.

Author. Ryen is the author of Bee A Dreamer, a children’s picture book about Bella the bee and her timid but curious friend Sam the giraffe, illustrated by Vivian Yiwing (Social Motion Publishing, 2018). A Spanish edition, Sueña en grande, followed in 2020, and a portion of the proceeds benefits bees through the book’s nonprofit partner, the Planet Bee Foundation. Ryen’s author page

Giving back. We are proud supporters of Soi Dog Foundation, The Animal Pad and The Barking Lot in Ramona. The Barking Lot, working with Soi Dog, has helped save 1,300+ dogs. Thinking about adding a furry supervisor to your family? Meet their adoptable dogs. See all the causes we support.

As seen on: HGTV · CBS 8 · FOX 5 San Diego · KTLA · Real Simple · People · Cosmopolitan · Good Morning America · Homes & Gardens · House Beautiful