I’m excited to share that Simply Luxe was recently featured in SDVoyager in their Community Highlights series – a moment that feels both surreal and deeply meaningful. The interview offered the chance to talk about how Simply Luxe began, why I built the company the way I did, and what Luxe Living truly means in our clients’ homes today.
If you haven’t read the full interview yet, you can find it here:
👉 Read the full SDVoyager interview
Below, I’m sharing some expanded insights from that conversation – the parts that didn’t make it into the interview but fully reflect who we are, what we do, and the heart behind Simply Luxe.
How Simply Luxe Began – And What Makes Us Different
Simply Luxe started as something simple: helping people feel better in their homes. As the business grew, I realized our clients weren’t just asking for decluttering… they were craving ease, beauty, and systems that matched their lifestyle – not Pinterest perfection or trendy bins that don’t last.
From day one, Simply Luxe has blended:
- Professional organizing
- Lifestyle design
- Estate-management level care
- Hands-on, human support
- A design-forward, elevated aesthetic
Our team doesn’t just tidy. We create functional, sustainable systems that help people finally breathe in their homes again. That’s why you’ll often hear us say we bring simplicity & luxe to everyday spaces.
What Luxe Living Means to Me
During the interview, they asked what makes Simply Luxe unique. My answer: We care deeply about how people live.
Luxe Living isn’t about expensive products – it’s about:
- Thoughtful systems that save time
- Choosing long-lasting over disposable
- A calmer, more grounded home
- Sustainable practices
- Subtle design touches that elevate your daily routines
- A home that supports your life, not the other way around
It’s the little things: labeled decanters that make cooking easier, a closet that helps you get ready without stress, and a pantry that practically maintains itself.
Our Signature Simply Luxe Method
One thing the interview highlighted – and something clients love – is our signature approach. Behind the scenes, our method prioritizes:
Design + Function:
We create beautiful systems that actually work long-term.
Efficiency:
Our organizers arrive trained, prepared, and ready to transform your space – fast.
Sustainability:
We choose products and solutions that last and avoid waste whenever possible.
Discretion & Professionalism:
Every organizer carries NDAs and respects privacy at the highest level.
A Joyful, Judgment-Free Experience:
Transforming a space doesn’t have to be stressful. We make it feel exciting, supportive, and positive.
Why Organizing Matters More Than Ever
SDVoyager asked what inspires me, and my answer came down to this:
People want peace.
Life is busy. Homes get cluttered. And clutter becomes emotional.
Simply Luxe clients tell us:
- “I feel like I can breathe again.”
- “My mornings are so much easier.”
- “I didn’t realize how much space was holding me back.”
This work is personal. It’s intimate. And it’s an honor to be invited into people’s homes at such a vulnerable point of their lives.
A Lifestyle of Love, Travel & Service
A part of the story I rarely tell publicly is that my life outside the business – rescuing dogs, traveling, living a low-tox lifestyle, and building a business I can run from anywhere – deeply influences how Simply Luxe operates.
I’ve structured the company with:
- Strong team training
- Clear SOPs
- A Luxe Living philosophy
- Systems that keep the business running whether I’m home or abroad
It’s taken years to build, but it allows me to show up fully for my team, my clients, and my own life.
Gratitude for the Feature – And for You
Being interviewed by SDVoyager was a beautiful moment of reflection – to look back at how Simply Luxe started, how it’s grown, and what we’re building next.
I’m so grateful to every client who trusts us in their home, every team member who brings heart and excellence to their work, and every person who shares our mission of creating calm, beautiful, intentional spaces.
If you’d like to explore the Simply Luxe experience for your home, you can learn more here:
👉 https://simplyluxe.org
And again, the full SDVoyager interview is here if you want the complete story:
👉 https://sdvoyager.com/interview/community-highlights-meet-ryen-toft-of-simply-luxe